1. You must NEVER, NEVER, give your work away for free. It means it has no value.
  2. Price things depending on what you need. If you need a laptop, that string’s worth £1,000.
  3. Prices must never be round numbers or it looks like you’ve made them up.
  4. You just have to make the prices up.
  5. If I love a work and it’s cheap I’ll buy it for myself; if it’s expensive I’ll buy it for my collection.
  6. Artists need a good few years of making work before they start selling, or they might never get their work straight. A lot of good artists never became great because they started selling to early.
  7. I think you’re just going to have to grow up about it.